Tip TWO – Plan your Budget with Platforms Offer [Five Digital Advertising Tips for Your Marketing Strategy]
Every online platform used for digital marketing provides you with different value and off course result based on the audience they house. You need to analyze which platform / outlets you should invest more time and money into, and which ones are not as imperative as the other. A platforms that work really well for one company, may yield little to no results for another because every platform has a specific set of “RULES” for marketing that may either work for you to boost your market or leave you where you stared off. Therefore, determining what each platform is going to do for your specific advertising efforts and should be the basis for the decisions you make with your campaigns and you need to plan your budget accordingly in other not to spend much where you will get little or nothing.
It’s expedient to understand the value each digital marketing channel and platform offers. for example; Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. However, this (Search advertising) is going to be less effective for a startup business that has created a new and innovative product that has never been seen or heard of in the market. In this case (New business / product), a better option would be Facebook Ads. Facebook users fill out their profile with demographic details and other interests. This means you can target people who are likely to be interested in your business/product, whether they are searching for your business or not and this will bring and create a huge market awareness for you brand, product and business.