Tip THREE – Research with Social media Insight [Five Digital Advertising Tips for Your Marketing Strategy]
Experience from your previous Ads may be all the idea you need for your next Ad. to your audience base. This may be totally wrong.
What if – “your audience want something new and different?”, “there is a new trend pulling your audience’s attention away from you?”, “the previous Ad. was a fluke reaction?
Take your time and go through the pain of conducting thorough research and have data (from your social media Insights and analytics) to support your actions. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Your instinct might tell you a lot about who your clients are, but you should also take the time to find out for yourself :
- What time do you get the most Visit
- What age group visits and views your Ads. the most
- What region/country/state/etc do you have your largest online client base visits and clicks
- from what group do you the greatest Impressions for your Ads. and posts.
Most platforms allow you to specifically target your desired audience and there are so many detailed options when
it comes to social media insights and analytics, that will help you improve your digital marketing.
On your website too, you can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. Use this information to cater your digital marketing to those audience members so that you can make the process simple for them, and beneficial for you, your business or client company.