Visual Elements [Five Digital Advertising Tips for Your Marketing Strategy]
Every business has visual elements that make it stand out from competition. Use this to your advantage in your marketing efforts. Whether it is a logo, mascot, monogram or logotype, font, or color scheme, having it included in your visuals can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand.
Incorporating these unique and creative visual elements into your social media adverts is crucial to the success the adverts will bring to you and your business and you most take note of its consistency. In testing variations in visuals and trying out new campaigns, design or look for images that have a consistent aesthetic so that your overall social campaign will feel familiar, but not repetitive, to users who may come across more than one advert or social media post from you.
Overall, you want to make sure your social adverts tell a cohesive story, and that the image aligns with the choosen topic, which aligns with the call to action (CTA) or link content, which of course should align with your branding and business.”